The sustainability agenda presents both threats and opportunities for Ireland’s meat industry.   Dr John Colreavy Meat Technology Ireland Over the last number of years, no sector of agriculture has found itself in the firing line quite as much as the global beef industry. Beef farming has found its

  The world’s first national multi-breed genomic evaluation for sensory-based meat eating quality was launched at the Meat Technology Ireland centre, Ashtown,  Dublin today, Thursday 24 September 2020.  The goal of genetic evaluations is to identify, as accurately as possible, genetically elite animals. These animals are often